The Southampton Road

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Background
Vision Objective
Proposals
Rationale
Activity

Background:

This is a main approach road to the city and the through route from the south to Bristol and Bath. The A36 is a main entrance route into the city from Southampton and a major through route. The area is characterised by large out-of town retail units, including some fashion retail, DIY stores and electrical retail outlets. There is a large Tesco Extra store at the furthest end of the gateway from the city and the Wiltshire College Salisbury campus at the opposite end on the roundabout linking Southampton Road to the main city ring-road.

As a single carriageway road the A36 suffers from frequent congestion at peak times. The construction of the out of town Tesco superstore over 15 years ago has lead to subsequent piecemeal development of large retail units, these have considerably added to the congestion, traffic flow problems and unattractive appearance of the Eastern Gateway to the city.

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Vision Objective:

Reduce congestion on the Southampton Road and improve the visual appearance of this gateway to the city

Proposals:

  • Improve the A36 Southampton Road as an important gateway to the city making it attractive for commuters and tourists; this could include priority measures for buses and cyclists and high quality public transport stops.
  • Carry out a feasibility study on measures to reduce congestion
  • Increase the local bus frequency for local commuters
  • Rationalise the number of access points on to Southampton Road from adjacent streets and access roads
  • De-clutter, where possible, areas of the public realm through the rationalisation of highway signage, barriers, bollards and other highway related items
  • Include high quality, simple and coordinated public realm elements such as boulevard planting, street furniture, lighting, paving and public art.
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Rationale:

  • To improve the gateway into Salisbury from the east
  • To complement the physical regeneration of the area
  • To encourage people to use Southampton Road by way of alternative modes of transport to the private car

Activity:

Detailed work on this project is yet to begin

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