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Background
Vision Objective
Proposals
Rationale
Activity

Background:

The Eastern Gateway is the area surrounding the A36 Southampton Road to the south east of Salisbury city. The A36 is a main entrance route into the city from Southampton and a major trunk road to Bristol. The area is characterised by large out-of town retail units, including some fashion retail, DIY stores and electrical retail outlets. There is a large Tesco Extra store at the furthest end of the gateway from the city and the Wiltshire College Salisbury campus at the opposite end on the roundabout linking Southampton Road to the main city ring-road.

As a single carriageway road the A36 suffers from frequent congestion at peak times. The construction of the out of town Tesco superstore over 15 years ago has led to the subsequent piecemeal development of large retail units; these have considerably added to the congestion, traffic flow problems and the unattractive appearance of the Eastern gateway to the city.

Salisbury’s fifth park and ride site is located at Petersfinger, near the Tesco store.

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Vision Objective:

Bring about significant transport, aesthetic and economic changes to the Southampton Road area through the development of a residential-led scheme with other uses to include offices, community and local retail, retail/bulk goods alongside the existing uses

Proposals:

  • Development should be divided into blocks that allow frequent visual, pedestrian and servicing connections particularly to St Martins Church, Waterloo Road, Fowlers Hill and Tollgate Road
  • Provide a greater quality and quantity of open space around the River Bourne. This should include children’s play provision and adequate lighting, seating and interpretative/wayfinding signage
  • Rationalise the access roads onto Southampton Road but retain and include cycle/pedestrian links
  • Any new development needs to comply with the local planning authority's policy for out-of-town development
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Rationale:

  • To improve the visual appearance of this major route into Salisbury
  • To improve vehicle flows by introducing major improvements to the highway infrastructure
  • To regenerate the Eastern Gateway area
  • To provide a bulky goods retail area which complements the city centre shopping area
  • To provide a new office campus with views southwards
  • To provide a new residential development with a significant level of affordable housing
  • To contribute to other Vision projects by providing finance through planning gain

Activity:

Detailed work on this project is yet to begin

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